Chinese New Year red packet design for OWL Coffee, using OWL’s logo mascot and the brand’s colour scheme. A shape from OWL’s brand guide has been adopted and made into a pattern as the base background. 

Oriental florals are placed to inject colour and give a traditional feel to it. The floral design extends to the back flap so that it can be seen as a whole picture when lifted. As a finishing effect, gold hot stamping is done on the outline of the floral images, OWL logo as well as the new year greeting, giving it an overall refined look.